Site Speed Often Gets Overlooked

It is a fact that many websites are built without any thoughts of site speed and many business owner are left wondering why there are so few conversions.

One of my clients is in the electronic cigarette niches and has been in business for over 2 years. We were both left wondering how is it possible that with the amount of visitors we are getting to the website, that the conversions are absolutely bad.

First thing that we noticed was that the bounce rate was high. So my initial thought was how good is the content. We made some changes and to the content and used professional content writers to put their expertise in to use. This help the bounce rate improve a little.

Then it hit me. Is the site speed up to par?

Did you know that it takes a visitor less than 2 seconds to make a decision if they are staying or busting out faster than you can say faster than you can say!!!

How to check the speed of your website

Google has a section called PageSpeed Insight which you can access below:

Place your website URL in the form field and hit submit. If you website falls below 80 out of 100 on both mobile and desktop, you are missing out on huge conversions and site engagement. If your visitors are leaving right away, this will have a very huge impact on your websites rankings meaning that your website will start losing the traffic that it has already be gaining.

How to fix your websites speed

Luke Corden is a specialist in this field and has developed a guide that will take you step by step on what you need to focus on in order to get the best out of your website. Every facet of your website is covered and once you apply what he teaches, your website will return favourable results and much better visitor retention thus improving your conversion rates.

Read more about Speed Demon Backend SEO here and start getting your website optimized.


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